WILLY CHAVARRIA's base strongly reflects the "pachuco" culture of the 1940s. "Pachuco" wasn't a very good word at the time, but this was the era when buggy style was born and popular. This was an era when high-waisted, long jackets were mainly created, and this culture was popular among many Americans and Mexicans, and is collectively known as "pachuco" or "chicano."
The styling proposed by designer WILLY CHAVARRIA is the street style of California's San Joaquin Valley from the 1980s to the 1990s. It incorporates street culture into a strong and luxurious image, creating a tough and masculine style.
“The clothes I offer are meant to give people confidence.I want people to have pride and feel that feeling when they wear my clothes.I want to express myself. , we design clothes for people who want to express their individuality.” WILLY CHAVARRIA's bass guitar reflects the "pachuco" culture of the 1940s. Although "pachuco" was not a good word at the time, this was the era when the baggy style was born and became popular. This was a time when high-waisted, long jackets were mainly created and were popular among many American Mexicans, and this culture is collectively referred to as "pachuco" or "chicano."