A brand launched by Randall Bachner, who was also active as a photographer in New York, after moving to Marrakech, Morocco. At our atelier in Marrakech, we consistently carry out everything from fabric production with hand looms to sewing by tailors. It features a design that mixes casual comfort and urban taste while incorporating Moroccan tradition.
The brand was established by Randall Bachner, a former photographer in New York, after he moved to Marrakech, Morocco. The brand's production process is integrated from fabric production on handlooms to tailor-made sewing at its atelier in Marrakech. The brand features designs that mix casual comfort and urban taste while incorporating Moroccan traditions.