In 1906, New Balance was born in Boston, Massachusetts as a manufacturer of arch support insoles and corrective shoes that cure flat feet. The origin of the company name is that it brings a sense of "New Balance" to those who wear it. The manufacturing of corrective shoes is possible only with a deep understanding of anatomical knowledge of the foot, orthopedic surgery and exercise physiology. Based on this know-how, in the 1960s, we started manufacturing custom-made running shoes. The "M320" announced in 1976 was highly evaluated for the functionality of sneakers, and the "M1300" announced in 1985 became a hot topic for its high stability and cushioning, solidifying the brand's position. I made it While inheriting the tradition, we bring together the latest technology to create shoes that pursue better fit.
New Balance was founded in 1906 in Boston, Massachusetts as a manufacturer of arch support insoles and orthopedic shoes for flat feet. The company's name comes from the "New Balance" feeling it brings to the wearer. The company's knowledge of foot anatomy and deep understanding of orthopedics and exercise physiology are the key to manufacturing orthopedic shoes, and this knowledge and experience is also applied to sneaker manufacturing. Based on this expertise, in the 1960s, the company began manufacturing custom-made running shoes. The functionality of the sneakers came to be recognized with the "M320" released in 1976, and with the "M1300" released in 1985, the brand's stability and cushioning became the talk of the town, solidifying its position in the market. While carrying on the tradition, we have gathered the latest technology to create shoes that pursue better fit.