Collection: WOMENS-BRAND-EO

EO is a brand founded in California in 1995 by Brad Black and Susan Griffin Black.
Since there were no cosmetics around that children could safely use, they thought of making their own.
Therefore, EO's products include a total care lineup that can be used by the whole family, regardless of gender or age. They are all comfortable items that allow you to casually and deeply experience the charm of plants in your daily life.
EO is the first company in the entire United States to receive NON GMO certification for cosmetics. (The first product was registered in June 2011.)
NON GMO means "not genetically modified," and companies with this certification are firmly committed to not using genetically modified plants in their products.
In recent years, there has been a growing movement to emphasize NON GMO not only in food but also in cosmetics, mainly in the American organic and natural market, and many companies and manufacturers have obtained certification. EO believes in the quality and safety of its ingredients even before the market takes notice.

EO was created in California in 1995 by Brad and Susan Griffin Black.
They decided to create their own line of cosmetics because there were no safe products around for children.
EO's product line includes total care products for the whole family, regardless of gender or age. The products are comfortable and soothing, allowing you to casually and deeply experience the appeal of botanicals in your daily life.
EO is the first company in the US to obtain NON GMO certification for cosmetics. (The first products were registered in June 2011.)
NON GMO means "not genetically modified," and companies with this certification are firmly committed to not using genetically modified plants in their products.
EO has believed in the quality and safety of its ingredients long before the market took notice. EO believes in the quality and safety of raw materials even before the market has taken notice.