An American outdoor brand founded by Leon Leonwood Bean in 1912. It is a popular American outdoor brand with the philosophy of "quality and design that share the joy of the outdoors. The "L.L" in the brand name comes from the name of the founder, Leon Leonwood Bean, and the brand boasts a long history of over 100 years. Initially, the company developed waterproof boots for hunters, but later developed a variety of outdoor apparel. Currently, tote bag items have become such a standard item that it is no exaggeration to say that "tote bags" are synonymous with L.L.Bean, and the company has earned a high reputation worldwide.