Collection: BRAND-HAAT-ERY

A headwear brand based in London, England.
Designed and produced by British designers Ajay and Ari.
We use textiles from India, the roots of our designers, and antique fabrics, which we process and sew ourselves in our London atelier.
Procurement and production of fabrics are carried out with the utmost consideration for the environment and society, and all processes are carried out by hand.

A headwear brand based in London, England.
It is designed and produced by British designers Ajay and Ari.
Textiles are sourced from the designers' roots in India and antique fabrics, which are processed and sewn by the designers themselves in their London atelier.
Fabrics are sourced and produced with the utmost care for the environment and society, and all processes are done by hand.