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In Search of Lost Time by Marcel Proust
- A la recherche du temps perduMore
Chapter 1 Towards the Swann Family - Du cote de chez Swann』…

At the beginning of "mad.len", there is an episode about eating madeleine (actually spelled Madeleine) soaked in tea, which brings back memories of the past.

This madeleine is the origin of "MAD et Len" and is the concept of product development.
"MAD et LEN" is made in Saint Julian, a remote mountain village in the south of France.
Mad Ellen seeks the lost time and uses the old-fashioned method of hand-infusing the scent of distilled extracts from flowers, trees, stems, etc.
We do not use silicone, paraben, paraffin, PEG, petroleum ingredients such as artificial coloring or fragrance.
In addition, we do not use any animal-derived ingredients other than beeswax and do not conduct animal testing.
Manufactured to preserve product quality using natural preservatives rather than artificial preservatives.
Each product is unique as it is made by hand.
If the packaging and labels are done by hand, the candles are poured into the containers and the perfume is blended by craftsmen.
All Madeelen collections are limited edition and made to order like an apothecary.
Unlike mass-produced products, we want to take the time and effort to get back to the roots of perfume and want to spread the goodness of our products directly.
Using an old-fashioned blue bottle with high light blocking effect, the handmade finished box is also a characteristic of Madeelen.
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