Launched in 2015, the brand "la favola" focuses on tailored items. As the word means "story" in Italian, the brand hopes to weave a story for each wearer through its clothes. In order to give customers a deeper understanding of the concept, the brand has only offered made-to-order items that can be interacted with, but will start prêt-à-porter from the 2019 spring/summer season. With classic items at its core, the brand expresses flowing silhouettes with luxurious use of fabrics. The brand proposes a new style by intermingling the beauty of curves and straight lines in a well-balanced manner from a unique perspective.