Paul Vincent and Sara Kelly started the company in the UK in 2009. The brand is made entirely in England, including fabrics and buttons.
The collection is made in the British Isles (England, Scotland, Northern Ireland, Wales, and the North Atlantic Islands).
Fabrics and materials are sourced from a wide selection of excellent local mills and cooperatives, a tweed factory dating back to the 1700s, and the country's only surviving horn button maker, Cashmere, wool, and tweeds are sourced from a variety of sources in the British Isles, including family-owned companies in central England. Items are also made in workrooms and factory specialty stores.