seventyfive is an artisanal fashion brand founded by Janny Jingyi Ye. At seventyfive, we design, create, and produce garments in our North London studio.
seventyfive considers what a contemporary Chinese fashion rooted in Chinese aesthetic history might look like. We engage with Chinese aesthetics and identity through a combination of late-19th and early-20th century archival photography, magazines, and illustrations from China, as well as our own family history, as understood through family photos and oral history. The garments we create with seventyfive are a relationship between body, object, identity, and memory. In doing this, we take a research-led approach to fashion.
seventyfive integrates the philosophies of slow-fashion into its practice. We use vintage and upcycled fabrics, in-house natural dye, use ethically sourced materials, and produce garments that are meant to last. In doing this, we are attempting to create garments that will live as long as the people and memories that inspired them.