Collection: BANANA TIME

Based in Amsterdam. A unisex brand started in 2014 by two best friends, Julia Ma from Canada and Naoyo Kawaguchi from Japan.
We have developed compact, multi-purpose and comfortable items that can be used as loungewear or just outside.
The brand name comes from the article "BANANA TIME" published by American sociologist Donald Francis Roy in 1959. This is the theory that taking a short break between work will change your mood and make you feel refreshed, which will improve your work efficiency.
BANANATIME is a luxurious time to be kind to yourself in your busy daily life.

Based in Amsterdam. This unisex brand was started in 2014 by two close friends, Canadian Julia Ma and Japanese Naoyo Kawaguchi.
The brand offers compact, versatile, and comfortable items that can be worn as loungewear or as is for going out, giving you a relaxed feeling even when traveling.
The brand name is derived from the article "BANANA TIME" published by American sociologist Donald Francis Roy in 1959. The theory behind this is that taking a short break in between work activities can refresh you and make you feel refreshed, thereby improving work efficiency.
BANANATIME is a luxurious time to be kind to yourself in your busy daily life.