Collection: TENDER CO.

William Kroll became a designer at EURO EVISU, learned tailoring techniques in London's men's fashion district Savile Row, and was involved in all denim production in Kojima, Okayama Prefecture. A British fashion brand that started in the 2010A/W season.
The brand name "TENDER" is a part of a steam locomotive, meaning the name of a freight car that carried coal and water, and the collection is inspired by the work clothes of the 19th century British steam locomotive era. It is expanding.

A British fashion brand started in the 2010A/W season by William Kroll, who became a designer at Ebisu Jeans, learned tailoring techniques in London's men's clothing district Savile Row, and was involved in general denim production in Kojima, Okayama Prefecture.
The brand name "TENDER" is a part of a steam locomotive, meaning the name of a freight car that carried coal and water, and the collection is inspired by the work clothes of the 19th century British steam locomotive era. It is expanding.